Caggie's New Clothing Range : ISWAI

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My fave jewellery pieces from ISWAI : Feather Ear Cuff £21.99 & Chain Ring £19.99

Hello lovelies!

Yes, here we have it, another reality star clothing range. However this time, it's a little bit more creative than the norm. Caggie Dunlop, from the renowned Made in Chelsea show, has come up with a new fashion range created and inspired by young budding designers. ISWAI stands for "It starts with an idea" hence the collaboration with young designers bursting with new and fresh ideas. At first I thought, so basically she has come up with 'her' own range and getting other people to design it for her :/. Yet, to be honest this seems to be a much more meaningful idea than those celebrities that get a bunch of qualified designers to do all the work for them, then brand it as their own designs. Caggie is giving up and coming designers a chance to shine, which I personally think is a great concept and an opportunity for young people to get their name recognised and out there.

The collection is pretty small at the minute with five tee's available and a selection of jewellery. In my opinion the pieces are very Religion meets Topshop, and I actually really like a few of the items. I must mention that the jewellery is very on trend and Summer ready, however I can't help thinking its pretty much the same as Topshop? The only major downside to the new clothing range is the steep pricing of £42.00 for a basic tee, which I think is a little over priced for what they are.

Caggie has said about her collection, "ISWAI is a fashion brand I created because I was frustrated by the pretences of the fashion world. I wanted to create a community that was open to everyone. All you need to be involved in ISWAI is a creative and positive mind."

Despite the pricing, I think ISWAI is a fab concept and the designs are actually pretty cool. I would definitely wear any of the designs out at the minute.

Caggie has also given a brief for what she is expecting from young designers who want to get involved, so if you think you have what it takes, you should definitely check this out here !

Peace & Love